Where patients hesitate
GoogleHomepageGeneric contactCallback?
Portfolio
Five anonymized dental website audits. Five concrete fixes.
A cleaner way to show the Steward product: public evidence, patient impact, front-desk burden, and a practical refinement plan — not just CTA criticism.
5anonymized examples
8areas checked
Growingresearch dataset
Conversion clarity
Contact route friction
The path had the right ingredients — Google profile, phone, request form, mobile contact links — but it asked patients to choose before the route explained which action fit their need.
64 → 88Estimated readiness after cleanup, not a patient-growth guarantee
Booking flow
Booking route consistency
The site could get a patient to a booking/request action, but the patient could not always tell whether they were booking a confirmed visit, sending a request, or waiting for a callback.
67 → 90Estimated readiness after cleanup, not a patient-growth guarantee
Front-desk handoff
Multi-channel intake clarity
The site offered several ways to reach the practice, but did not clearly assign ownership, response time, or purpose to each intake route.
61 → 86Estimated readiness after cleanup, not a patient-growth guarantee
Local listing alignment
Message and listing consistency
The listing, website, and message route each worked alone, but together they did not fully agree on priority, urgency, and response expectations.
66 → 89Estimated readiness after cleanup, not a patient-growth guarantee
Mobile first booking
Mobile action path
The mobile path had visible actions, but the preferred next step was not obvious enough for patients with different intent levels.
63 → 87Estimated readiness after cleanup, not a patient-growth guarantee
Visual proof
The proof is visual, not just scored.
Each case now includes a tangible Steward Snapshot artifact: the before route, the annotated finding, and the cleaner patient path after refinement.
Source → finding → consequence
Public surface reviewed, observed issue, patient impact, front-desk burden, cleanup direction.
Cleaner route preview
New patientUrgent callExisting patientResponse time
Visuals are representative public-path artifacts, not private patient records or unsupported growth claims.
Want this for your practice?
Get one public-path snapshot first.
We’ll review one visible route and return the source, finding, patient impact, front-desk burden, and first cleanup direction.
Audit standard
The product is the full patient path.
Informed by an ongoing auto-searcher review of dental websites. The initial run scored 1,299 sites, but Steward’s public positioning should stay current as the benchmark expands.
Conversion
Appointment, phone, emergency, and request path clarity.
Trust
Reviews, doctors, photos, credentials, safety, comfort, and proof before forms.
Services
Patient-intent service navigation and high-intent treatment pages.
Technical
Mobile UX, local SEO/schema, accessibility, performance, and new-patient details.